Collaboration is the new norm, and that’s fully proven here. Supreme and Nike’s audiences are so intertwined that this is more an acknowledgement than an innovation. This Air Force 1 however, does neither of those things. It’s the amalgamation of a shoe and a logo you’ve seen everywhere, fused in the most straightforward, blunt and brutally effective fashion possible.Ĭollaboration usually serves a specific purpose: to introduce one brand’s audience to another brand, either tapping into the authentic air offered by one of the parties or the network provided by the other. This collaboration is Nike’s most famous lifestyle sneaker in its two most recognizable colorways, equipped with the most-known logo in the entire world of streetwear. And this shoe, then, is an OG white box logo tee.” A blank canvas that your fit projects upon. “A triple white Uptown (Air Force 1 in New York slang) is essentially a white tee for your feet. “ clever,” states Byron Hawes, author of Supreme anthology books Object Oriented and Art on Deck.
It’s also somewhat simple - the loudest piece is an optional set of Supreme-printed laces. Maximum results, minimum alterations and embellishments. It’s a nod to masterful motifs, enduring design, and iconic color palettes, all wrapped up in a straightforward, no-nonsense silhouette. The Supreme x Nike Air Force 1 is, in classic Supreme fashion, a clever commentary on the power of branding. Whether your personal feelings on the collaboration are favorable or foul, the shoe’s timeless design and pervasive style is undeniably significant. Basically no effort went into this collab. And no, obviously I don’t mean the colorways, but the thinking/business model behind it. What Supreme is doing with their upcoming Air Force 1 Low collab is actually pretty ground-breaking. Detractors derided it as lazy and underhanded, seeing it as little more than a low-effort cash grab. Supporters lauded it as a logical choice, noting the beauty in its simplicity and the inherent power in its recognizable motifs. When this stripped-back design was officially revealed in February it was immediately divisive, garnering strong opinions, both positive and negative, from Supreme and the Swoosh’s loyal legions of fans. It uses the Air Force 1 Low’s two most iconic colors, all-white and all-black, each equipped with a simple-yet-significant modification: Supreme’s signature box logo delicately debossed on the lateral heel. In the past, the two have experimented with everything from military-issue NYCO fabrics (FW12) to bold, in-your-face branded motifs (FW14) and dropped Swooshes with COMME des GARÇONS (FW18), but the dynamic duo’s sixth AF1 collaboration enters uncharted territory by going back to basics. For more info please visit and Nike’s shared power is exactly what makes the longtime co-conspirators’ latest effort on the Air Force 1 so enthralling. Therefore the Kith x Nike Air Force 1 “Tokyo” will be handled on a first come-first serve basis for those who have confirmed store reservations. Customers who signed up yesterday for reservations will be given a day/time slot to explore and shop comfortably. To ensure the safety and well-being of our Tokyo community, Kith Tokyo will be opening on an appointment-basis for the time being. It will not release online nor at any other Kith shop. Paying homage to Nike’s co.JP Japan-exclusive Air Force 1 line from the early 2000s, this model will be released exclusively at the Kith Tokyo flagship on July 4th.
Other details include special Kith Air logos, a reimagining of the Nike Air logo, embroidered on the heel tabs and printed on the footbeds. The quarter panels are debossed with Kith’s monogram pattern, while the sole unit is finished in a vintage beige. The flag is used for the tongue label which also features Kith branding. Inspired by the Japan flag, this model features an all-white premium leather upper with red hits seen on the velvet lining and embroidered mini toe Swoosh. To commemorate the opening of Kith’s first permanent presence in Japan, the brand has worked with Nike to create a collaborative Air Force 1. The store is located in Shibuya, Tokyo inside the beautiful newly developed Miyashita Park, and will offer Kith apparel and a curated selection of footwear for men, women, and kids. On July 4th, Kith will proudly open the doors to their first flagship store in Japan.
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